Cava Retrospective in International Markets, an internal training for wineries belonging to the Designation of Origin

The Cava D.O. offered its associates a virtual meeting to explain the positioning of Cava in key foreign markets and improve its global presence, with the help of IWSR, the renowned wine industry research firm.

Using its qualitative and quantitative research methods, IWSR forecasts anticipated growth for sparkling wine in volume and share, as taken against still wine. Cava, with its vibrant charm, has conquered hearts around the world and can reach new occasions and attract new consumers, following its positive trajectory of accessing fresh markets and consolidating in certain European countries.

According to Daniel Mettyear, Director of Global Wine Category Research at IWSR, sparkling wine is on trend, offering multiple opportunities in foreign markets. This includes Cava, which is tending to be premiumised.

The presentation of the activity is available for associates on the D.O. Cava's Intranet.